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Global Product Innovation

June 25-27, 2012 | Thunderbird Campus

CEUs: 2.0

Global Product Innovation

Are you responsible for the creation of product lines and delivery? Do you design and develop innovative products and packaging globally? Does your corporation serve global customers and is your value chain global? If you answered yes to any of these questions, you will benefit from Thunderbird’s Global Product Innovation program.

Obtain the skills and learn how to design and develop innovative products and packaging to obtain profitable top-line sales globally.  

Program Highlights

This program will focus on practical, real-world best practices, tips, techniques and case histories of designing and developing products for the US, developed and emerging countries. Key themes are:

  • Principles of marketing for global new product developers
  • Customer-focused innovation and renovation
  • Qualitative and quantitative innovation market research
  • Reverse/open innovation
  • Human factors/ergonomics
  • Design thinking and industrial design
  • China/Asia product development/sourcing
  • Customer-driven innovation and renovation (Emerging Middle Classes, Bottom of the Pyramid, Forever Frugal Consumer Mindsets in Mature Markets)
  • Global Mindsets, culture and teamwork as drivers of global innovation
  • Stage-gate process - disciplined approach to product design, development and launch
  • Proven, practical and applied techniques for rapid prototyping, understanding user experience, customer and market insights
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Engaging Instructional Delivery

The program delivery is practical, highly interactive and immediately applicable to the workplace.

You’ll participate in: 

  • Team-based simulations
  • Class discussions
  • Incubation exercise/pre-reading
  • 3-4 interactive lectures per day
  • 1-2 breakouts per day
  • 2-3 case studies
  • Cross-cultural immersions
  • Group application final project

You will also have the opportunity to share your own personal examples of challenges and successes with global strategy, and learn from one another’s best practices.

High-potential Participants

Join individuals from diverse industries and cultures spanning the globe – peer participants in supervisory-level leadership positions ready to share their varied corporate experiences in a collaborative environment free from competition.

Core Curriculum

  • Marketing Principles for New Product Developers – Integrate foundational marketing principles in your innovation pipeline
  • Strategic Tools for Emerging Markets – Learn how to frame and successfully execute your innovation strategies
  • Design-driven Innovation – Seize and exploit opportunities with design thinking
  • Practitioner Secrets – Examine real-world examples, best practices and benchmarks

Using Thunderbird’s disciplined stage-gate process you can harness the shared vision, marshall the resources, and foster the creativity of your organization. Global Product Innovation will show you how to:

  • Develop a global mindset among your development team members 
  • Conduct cutting-edge, user-driven research 
  •  Develop a series of 2D and 3D product iterations 
  •  Implement product and packaging design innovation

Successful innovation practitioners will share their secrets and proven techniques with you. Join presenters and facilitators from such organizations as Dial, W.L. Gore, Lunar Design, Arizona State University and Disney.

Academic Director/Faculty

Phil Corse is an Adjunct Professor of Global MarketingPhil Corse is an Adjunct Professor of Global Marketing at Thunderbird School of Global Management and Northwestern University. He has held a variety of positions in global marketing, sales and general management. He co-founded five companies with new products and new technology in Singapore, China and Chicago, and conducted over 200 new product and marketing engagements and continuously sources products from China for his clients and his own companies. Phil was a member of the Lake Forest Graduate School of Management Board of Directors where he currently teaches the Global Practicum course with a “live” in-country consulting engagement, in Beijing and Bangkok (since 1998). He is a co-founder (1989), treasurer and a member of the board of directors for Telefonix, Inc., a b2b communications, entertainment and security systems company based in Waukegan with China product development, tooling and manufacturing operations. Previously Phil held various global marketing, sales and general management positions at Avery Dennison, the West Bend Company, Waring and Borden’s. He served as Master Instructor for Motorola for the US and Europe for five years..

“I have worked on hundreds of new product client engagements and the missing ingredient has been the lack of successfully integrating basic marketing principles like positioning, branding and messaging in an iterative research process that shows 2D and 3D concepts vs. category leaders early and often in a stage-gate process. Too often the focus is solely on feature set and functionality in the research." — Phil Corse, Harvard Business Review, June, 2011, page 22

Pricing Details

USD $3,800

Program fee includes tuition, instructional and assessment materials, and meals for the program. Price does not include accommodations, which can be secured online at the Thunderbird Executive Inn, a full-service facility conveniently located on campus and offering a host of amenities and business services for executives.

Partnership Pricing & Tuition Credit Program

Learn more about our partnership pricing discounts for groups. Program fees may also be applied toward tuition for a Thunderbird campus-based degree program.

Continuing Education Units (CEUs)

2.0 CEUs

CEUs provide a permanent record of the professional development training and non-credit enhancement activities of working executives who wish to stay current in global business. One CEU is equivalent to 10 contact hours of time spent at a qualified instruction site. Participants who complete this program earn 2.0 CEUs.

Request More Information

Please contact us if you have additional questions or would like to learn more.

Charlotte Cole
Managing Director, Executive Education Programs
shortprograms@thunderbird.edu
Tel: +1 602 978-7353
Fax: +1 602 439-4851

Register Today! ►